MOOV Digital Marketing Sydney – What We Do
As consumers we expect immediate gratification through our digital devices from desktop to smartphone. As business owners we all have to rise to this challenge.
MOOV Digital Marketing Sydney helps businesses to deliver, across multiple channels. It’s easy to get distracted with so many options. We help by keeping you focused on four, high scoring fundamentals.
WordPress
WordPress is the world’s favourite web software with 19.5 million copies of the latest version downloaded. As a Blogging platform and as a Content Management System (CMS) it’s outstanding.
WordPress is solid from an SEO perspective right out of the box. According to Matt Cutts of Google “WordPress takes care of 80-90% of the mechanics of Search Engine Optimisation (SEO)”.
A huge range of Plugins can extend its capabilities to cover any requirement. On top of that, Themes can be swapped easily, allowing alterations to the design without touching the content.
At MOOV Digital Marketing Sydney we use a handful of carefully selected, fully responsive themes and plugins to deliver websites that look perfect and function perfectly on any screen size, any device.
HTML Email
Email doesn’t seem sexy like Social Media, and it suffers a reputation of being passé, but If you have just one bullet left in your gun to sell something, then email should always be that bullet. Email is effective because it’s permission based. According to Forbes.com “a minuscule percentage of customers connect and purchase via Facebook or Twitter, but people check email all the time, especially on mobile devices”.
That’s why truly excellent templates are essential. We design and build exceptional, hand crafted, heavily tested html email templates that deliver on mobile as well as desktop.
Explainer Video
Explainer Videos have rocketed in popularity in the last couple of years. Apart from releasing viewers of the task of reading, they offer businesses a real opportunity to engage with their customers in a short time frame. A welcome addition to the marketers arsenal.
A well scripted explainer video can keep a viewer on a webpage for an extended period which immediately improves it’s search ranking. A skilfully animated video with an engaging script is far easier to digest. Less one handed mobile fumbling. Just rest that thumb and enjoy.
Blogging
Blogging with regular, relevant, well crafted posts can work wonders for your website’s search ranking. Every post is another high value page with internal links getting crawled by search bots. Not all small businesses can afford to release a staff member to post on a regular basis though. That’s why we offer a Ghostwriter to some of our clients. With guidance from our client we can help them to benefit from regular posts on topics relevant to their industry.
Written by experienced professionals, refined for maximum SEO value and posted to their blog for maximum visibility, Ghost written Blogs can be a powerful and cost effective way to massively boost page ranking.
